Real-time Google.co.uk results in British English, with GBP shopping prices, FCA-regulated finance ads, and postcode-level Local Pack data across England, Scotland, Wales, and Northern Ireland.
Target London, Manchester, Birmingham, Glasgow, Edinburgh, Cardiff, Belfast, or any UK postcode with localized Google results ready for monitoring, reporting, and automation workflows.
The UK search market behaves differently from the US across language, finance, local intent, Shopping results, and publisher-driven SERPs.
GBP Shopping & UK Retailers
Google UK Shopping results display GBP pricing, local retailers, delivery timelines, and seller visibility from brands like Argos, Tesco, Currys, John Lewis, and amazon.co.uk.
FCA-Regulated Finance SERPs
Finance searches like best mortgages, "loans", "term insurance", and "credit cards" show different ad placements and regulated advertisers across Google.co.uk results.
Publisher-Heavy Search Results
UK SERPs frequently trigger Top Stories and news modules from publishers like BBC, Guardian, Sky News, Telegraph, Daily Mail, and Reuters across politics, sports, weather, and live events.
Postcode-Level Local Rankings
“Plumber near me” in SW1A vs. M1 vs. EH1 returns three completely different 3-packs. Target by UK postcode, city, or county and get the same Local Pack a local resident would see, including ratings, addresses, and direct map links.
British English Changes Ranking
UK searches use British spelling and vocabulary like “colour,” “organisation,” “petrol,” and “trainers,” which can change rankings, keyword intent, and search visibility compared to US results.
UK Google SERP Features at a Glance
SERPHouse parses localized search results into structured fields across ads, Shopping results, Local Packs, AI modules, news results, and more.
SERP Feature
UK Prevalence
SERPHouse Field
Top Ads
High (slightly lower than US)
ads
Shopping (£ pricing)
Very High on product queries
shopping
Top Stories
Very High (broader trigger range)
top_stories
Local Pack
High (postcode-level variance)
local_pack
AI Overview
Medium (rolling out behind US)
ai_overview
Knowledge Panel
High (entities & royals)
knowledge_graph
Premier League Score Box
Very High during matchdays
sports_results
People Also Ask
Very High
people_also_ask
Make Your First UK SERP Request
Retrieve rankings, Shopping results, ads, AI Overviews, and other SERP features through structured JSON responses built for UK search monitoring workflows.
Swap location for any UK city, county, or postcode area like "Manchester,England,United Kingdom" or coordinates within a UK postcode for street-level precision.
Sample UK Queries Worth Tracking
Finance & Insurance
best isa accounts · mortgage rates · car insurance compare · pension advice
Retail & Shopping
argos vouchers · john lewis sale · asos discount code · currys laptops
News & Live Trends
premier league fixtures · rail strikes · weather alerts · bbc news
Local Services
dentist near me · emergency plumber · electrician london · gp surgery
Use Cases for the UK Market
Finance & Comparison Queries
Monitor rankings and ad placements across mortgages, insurance, savings, and comparison-driven searches.
01
UK Retail & Shopping Price Intelligence
Track Shopping placements, pricing visibility, and retailer rankings across high-intent product searches.
02
Publisher & News Monitoring
Analyze visibility across Top Stories, trending news modules, and publisher-heavy search results.
03
Regional Local SEO
Track localized rankings across cities and regional search markets throughout the UK. Useful for high-street retailers, restaurant groups, dental clinics, and law firms.
04
Travel & Event Searches
Monitor seasonal search trends across hotels, transport, sports, festivals, and major live events.
05
🇬🇧 SERP API for UK
Get the Real Google.co.uk SERP results.
Built for rank tracking, Shopping visibility, Competitive monitoring, Agents training and large-scale SERP workflows.
Excerpt from q=best mortgages uk, London location. Notice the GBP rates in ads, FCA-authorised brands, and UK-specific publisher Top Stories.
{
"search_metadata": {
"id": 2323485696,
"status": "success",
"created_at": "2026-06-04 06:24:54",
"processed_at": "2026-06-04 06:24:54"
},
"search_parameters": {
"domain": "google.co.uk",
"lang": "en",
"country": "GB",
"location": "London,England,United Kingdom",
"q": "best mortgages uk",
"device": "desktop",
"url": "https://www.google.co.uk/search?q=best+mortgages+uk&uule=w+CAIQICIdTG9uZG9uLEVuZ2xhbmQsVW5pdGVkIEtpbmdkb20=&hl=en&gl=GB&ie=UTF-8",
"page": "1",
"num": 10,
"ie": "UTF-8"
},
"results": {
"search_information": [
{
"total_results": "138",
"time_taken_displayed": "0.25"
}
],
"ai_overview": {
"title": "AI Overview",
"contents": [
{
"type": "heading",
"snippet": "UK mortgage rates are typically starting from 4.39% for two-year fixes and 4.48% for five-year fixes, assuming a large equity or deposit (60% LTV). Lower deposits will attract higher interest rates, often sitting between 4.50% and 5.20%. HomeOwners Alliance +2"
},
{
"type": "heading",
"snippet": "Top rates available on the market include: "
},
{
"type": "paragraph_list",
"list": [
{
"title": "2-Year Fixed",
"snippet": "From 4.39% (Barclays, 60% LTV, £899 fee)"
},
{
"title": "5-Year Fixed",
"snippet": "From 4.48% (First Direct, 60% LTV, £490 fee)"
},
{
"title": "Tracker / Variable",
"snippet": "From 3.96% (Halifax, 60% LTV, £1,599 fee)"
},
{
"title": "High LTV (95%)",
"snippet": "Around 5.15% - 5.50% depending on whether you are buying or remortgaging"
}
]
},
{
"type": "heading",
"snippet": "Finding and Comparing Deals\r\nBecause mortgage deals are highly dependent on your specific Loan-to-Value (LTV), credit history, and term length, generic rates can only give you a baseline. To secure the lowest real-world costs, factor in any product fees and legal charges. HomeOwners Alliance +1"
},
{
"type": "heading",
"snippet": "Explore whole-market options and compare rates based on your circumstances using dedicated comparison platforms: "
},
{
"type": "heading",
"snippet": "Disclaimer: Mortgage rates and product availability fluctuate daily based on lender policies and the wider UK economic climate. YouTube · Be Clever With Your Cash"
},
{
"type": "paragraph_list",
"list": [
{
"title": "MoneySavingExpert Mortgage Best-Buys",
"snippet": "Use the MoneySavingExpert Mortgage Best-Buys to view top national rates across all term lengths."
},
{
"title": "Moneyfacts Compare Mortgage Rates",
"snippet": "Compare exact numbers on the Moneyfacts Compare Mortgage Rates table."
},
{
"title": "Habito",
"snippet": "Use fee-free, whole-market brokers like Habito or L&C to find deals you qualify for and handle your application. "
}
]
}
]
},
"organic": [
{
"position": 1,
"site_title": "Money Saving Expert",
"title": "Mortgage best-buy comparison",
"link": "https://www.moneysavingexpert.com/mortgages/best-buys/",
"displayed_link": "https://www.moneysavingexpert.com › mortgages › best-... ",
"cached_page": null,
"snippet": "The whole of market MSE mortgage best buys tool allows you to find the cheapest rates & fees for fixed, variable and more mortgages."
},
{
"position": 2,
"site_title": "Compare the Market",
"title": "Find latest mortgage rates and deals",
"link": "https://www.comparethemarket.com/mortgages/",
"displayed_link": "https://www.comparethemarket.com › mortgages ",
"cached_page": null,
"snippet": "Compare mortgage rates from trusted, FCA-regulated lenders. Find deals tailored to you, whether you're buying your first home or remortgaging."
},
{
"position": 3,
"site_title": "Moneyfacts",
"title": "Weekly Mortgage Roundup | Latest UK Mortgage Deals",
"link": "https://moneyfactscompare.co.uk/news/mortgages/best-uk-residential-mortgage-rates-this-week/",
"displayed_link": "https://moneyfactscompare.co.uk › News › Mortgages ",
"cached_page": null,
"snippet": "Compare the best UK mortgage deals this week with expert analysis of rates, market trends and key product features from our in-house team.",
"snippet_extension": ["11 hours ago"]
},
{
"position": 4,
"site_title": "Nationwide",
"title": "Nationwide mortgage rates",
"link": "https://www.nationwide.co.uk/mortgages/mortgage-rates",
"displayed_link": "https://www.nationwide.co.uk › mortgages › mortgage-... ",
"cached_page": null,
"snippet": "Use our online mortgage rate finder to compare mortgage rates and see available interest rates from across our range of mortgages."
},
{
"position": 5,
"site_title": "Yorkshire Building Society",
"title": "Our best mortgage deals and rates",
"link": "https://www.ybs.co.uk/mortgages",
"displayed_link": "https://www.ybs.co.uk › mortgages ",
"cached_page": null,
"snippet": "Find our best deals, use our mortgage calculators and apply for a mortgage. Your home may be repossessed if you do not keep up repayments on your mortgage."
},
{
"position": 6,
"site_title": "NatWest",
"title": "Mortgage Interest Rates",
"link": "https://www.natwest.com/mortgages/mortgage-rates.html",
"displayed_link": "https://www.natwest.com › Mortgages ",
"cached_page": null,
"snippet": "Use our mortgage rates tool to compare mortgage deals and calculate your best monthly repayments. Find out what your mortgage interest rate could be."
},
{
"position": 7,
"site_title": "Tembo Money",
"title": "Compare Mortgage Rates UK | Best Deals Today, May 2026",
"link": "https://www.tembomoney.com/compare-mortgage-rates",
"displayed_link": "https://www.tembomoney.com › compare-mortgage-rates ",
"cached_page": null,
"snippet": "See today's best mortgage rates from 100+ UK lenders, currently from 3.96% for a 2yr tracker rate. Compare deals by deposit size, rate type, and term."
},
{
"position": 8,
"site_title": "Experian",
"title": "Compare Mortgages & Rates | Check Deals & Eligibility",
"link": "https://www.experian.co.uk/consumer/mortgages/",
"displayed_link": "https://www.experian.co.uk › consumer › mortgages ",
"cached_page": null,
"snippet": "Compare mortgages and find the cheapest rates available to you. Check your chance of approval now, it's free and won't affect your credit score."
},
{
"position": 9,
"site_title": "Uswitch",
"title": "What are the current UK mortgage rates today? | 3 June 2026",
"link": "https://www.uswitch.com/mortgages/uk-mortgage-rates-today/",
"displayed_link": "https://www.uswitch.com › Mortgages ",
"cached_page": null,
"snippet": "Best current mortgage rates [updated daily] ; Barclays Bank · Tracker rate · £ 883.06 · 60 % · 3.96 % ; Barclays Bank · Tracker rate · £ 1,030.24 · 70 % · 3.96 % ; Halifax.",
"reviews": {
"rated": "(6,729)",
"rating": "4.7"
}
}
],
"people_also_ask": [
{
"question": "Who is offering the best mortgage rates in the UK? ",
"answer": ""
},
{
"question": "Which bank is the best in the UK for mortgages? ",
"answer": ""
},
{
"question": "Is 3.5% a good interest rate? ",
"answer": ""
},
{
"question": "Who are the top 5 mortgage lenders in the UK? ",
"answer": ""
}
],
"related_search": [
{
"title": "Best mortgages uk martin lewis ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Best+mortgages+uk+martin+lewis&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAgpEAE"
},
{
"title": "Martin Lewis best mortgage rates ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Martin+Lewis+best+mortgage+rates&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAg3EAE"
},
{
"title": "UK mortgage rates chart ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=UK+mortgage+rates+chart&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAg2EAE"
},
{
"title": "Best mortgage rates 5 year fixed ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Best+mortgage+rates+5+year+fixed&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAgxEAE"
},
{
"title": "Mortgage rates Martin Lewis ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Mortgage+rates+Martin+Lewis&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAg1EAE"
},
{
"title": "Best remortgage rates UK ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Best+remortgage+rates+UK&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAgsEAE"
},
{
"title": "Current mortgage interest rates UK ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Current+mortgage+interest+rates+UK&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAgrEAE"
},
{
"title": "Best 2 year fixed rate mortgage UK ",
"link": "https://www.google.co.uk/search?sca_esv=a82350b6429375af&hl=en&gl=GB&q=Best+2+year+fixed+rate+mortgage+UK&sa=X&ved=2ahUKEwjsi7rN-eyUAxWiVkEAHaUSF1cQ1QJ6BAgqEAE"
}
]
}
}
Frequently Asked Questions — SERP API for UK
+
Which Google domain and parameters does the UK endpoint use?
google.co.uk with loc=United Kingdom. This combination returns the same SERP a British user sees, with GBP pricing, British English spelling, and FCA-compliant ad inventory on regulated queries.
+
Does SERPHouse return live UK search results?
Yes. SERPHouse retrieves live search results, including rankings, ads, Shopping results, AI Overviews, and other SERP features.
+
Can I target a specific UK postcode or city?
Yes — pass a loc like "Manchester,England,United Kingdom" or use GPS coordinates anchored to a UK postcode. Major cities across England, Scotland, Wales, and Northern Ireland are all supported.
+
How do I see what UK shopping ads return in £?
Set serp_type to "shopping" with UK location parameters, and the shopping block will return GBP price, seller (Argos, John Lewis, Currys, Amazon.co.uk, etc.), product title, and rating for each result.
+
Does the API return AI Overviews on UK queries?
Yes when Google serves one. AI Overviews are rolling out across the UK behind the US, so coverage is currently broader on US than UK SERPs. The ai_overview field is populated whenever Google returns the block.
+
Will UK results differ from US results for the same query?
Almost always, yes. Spelling, currency, regulated industries, news publishers, and shopping inventory all change between Google.com (US) and Google.co.uk. Treat them as completely separate markets and run separate API calls per geo.
Explore SERP API for Other Countries
Compare how Google search behavior shifts across the world’s largest markets.
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