Bing SERP API allows developers to access search engine results pages (SERPs) from Bing, Microsoft’s search engine. This API allows developers to programmatically retrieve search results data, including organic search results, paid search results, and related search queries.

Integrating the Bing Web Search API allows developers to enhance their products or services search functionality, develop personalized SEO and marketing tools, and conduct analysis of search trends and user behaviour.

We offer the top 100 search engine results pages (SERP) for a given search term, and these results are tailored to the chosen search engine.

Assuming you’re well-acquainted with SERP Types, we offer Web, Image, and News results across all search engines. Make sure to handle the ‘serp_type’ parameter accordingly.

Using Bing SERP API, you can get the below result snippets in JSON response.

Recently, We have introduced Image & News API, Where you can perform
search and get result in JSON Response


Organic results on Bing are displayed below any paid ads or sponsored results, and they are typically presented in a list format, with a title, meta description, and URL for each result. Bing’s algorithms strive to provide the most relevant and useful organic search results to users based on their search queries, and websites can improve their chances of appearing in organic search results by optimizing their website content and adhering to best practices for search engine optimization (SEO).

These results are parsed by the API in detail and returned as organic .

Headphone Search
Bing Serp API

“People Also Ask” (PAA) is a feature on Bing search engine results pages (SERPs) that displays a list of related questions that are often asked by users who have searched for a particular query. PAA is designed to help users find the information they need more easily and quickly by providing additional relevant questions and answers related to their initial search query.

These related questions are returned by the API as a people_also_ask array.


Carousel results are a feature in Bing search engine results pages (SERPs) that display a horizontal strip of images, videos, or other multimedia content related to a user’s search query. This feature is designed to provide users with a more engaging and visually rich search experience, and to help them quickly find the information they’re looking for.

These carousels are returned by the API within an carousel array.

Search Bing SERP API Image

A knowledge panel is a feature in Bing search engine results pages (SERPs) that provides users with a summarized view of information related to a specific entity, such as a person, place, or organization. The knowledge panel is designed to provide users with a quick and convenient way to access information about the entity they’re searching for, without having to click through to other websites or pages.

The information presented in a knowledge panel can vary depending on the entity being searched for, but may include basic information such as the entity’s name, description, images, and location, as well as more detailed information such as contact details, social media profiles, and related entities.

Knowledge cards information can be returned in a knowledge_card object by the API.

5. ADS

Ads results are a type of search engine result that appears on Bing search engine results pages (SERPs) and is displayed in response to a user’s search query. Ads results, also known as sponsored results, are paid advertisements that are designed to promote a product or service related to the user’s search query.

Ads results are displayed at the top and bottom of the search engine results page, and they are labeled as “Ad” to distinguish them from organic search results. 

From a marketing perspective, ads results can be a valuable way to reach a targeted audience and drive traffic to a website or product page. 

Any sponsored ads for your search query can be found in ads object.

headphones related

Related search is a feature on Bing search engine results pages (SERPs) that displays a list of related search queries that are related to the user’s original search query. These related searches are designed to help users refine their search and find more specific or relevant information related to their original search.

Related search results appear at the bottom of the search engine results page and may include variations of the original search query, as well as related topics or concepts. 

These suggestions are returned by the API as a related_searches array.


Bing News Search is a specialized search engine provided by Bing that allows users to search for news articles and stories related to a specific topic or keyword. Bing News Search provides users with up-to-date news coverage from a wide range of sources, including news websites, blogs, and social media.

When a user enters a search query into Bing News Search, the search engine returns a list of relevant news articles and stories, along with the source of the article, the date it was published, and a brief summary of the content. Users can click on any of the articles to read the full story or click on the source to visit the website where the article was originally published.

News results are returned as a news array only when the serp_type parameter is set to news.

Bing SERP API Search

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