Challenges in SERP Tracking That Most Teams Overlook
On the surface, SERP tracking sounds like a basic function: plug into a keyword, check your rank, adjust your SEO plan – done. But in the real world of search marketing, it is far more complex. Challenges in SERP tracking stem from the fact that the search results are no longer stable or universal. Search […]
Beginner’s Guide to Using a SERP Position API for Smarter SEO
Search engines are not what they used to be—and they are not their results either. In today’s multimodal search ecosystem, where voice queries, visual research, AI-generated summaries and mobile indexing first dominate, depending only on the traditional SERP position data can feel outdated. That’s where a SERP position API becomes essential. Once, being in the […]
